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August 30, 2004
The Bulldog News at Fresno State

The First Online Internet News Service. Readership More than 1,547,422 undergrad, graduate students, faculty, staff, and community leaders worldwide read the daily digital edition of the - this is the most diverse readership audience among the wide variety of university news services in the world. Published and distributed across the Internet to campus and to worldwide readership.

Cost to Readers
The Bulldog News at Fresno State is free for all students, faculty, library patrons and general readership worldwide.

Advertising rates are the sole support of the Bulldog Newspaper at Fresno State.

The Bulldog Newspaper at Fresno State presents an independent, wide range of student faculty, and community issues and views. The Bulldog News is a well respected source of copyrighted news stories and other information.

Theory of Return on Investment

The publishers spend substantial amounts of time, money, and effort creating, collecting, and distributing their copyrighted stories on the Internet.

A web site is a specific location on the Internet identified by a unique address known as a Universal Resource Locator ("URL"). Among the channels through which the publishers distribute their content are web sites found at the URLs "" and "" In addition to breaking news coverage and extensive regional news.

The publisher's copyrighted content is the way in which we attract readers to the respective news web sites we post on the Internet. Each of the digital publications has been extraordinarily successful in this regard. The "" web site, for example, currently has more than 1.5 million registered users, and a combined readership of more than 5 million registered readers.

The publisher's sell rotation advertising banner ad space in their respective newspapers and on their respective web sites based on the success of their copyrighted content in attracting readers.

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